The Success story of Macdonald
The success story of McDonald’s is one of innovation, speed, consistency, and global reach. From a small burger stand in California, it became the largest and most recognized fast-food chain in the world , serving over 70 million customers daily in more than 100 countries. 🍔 Quick Snapshot 📖 Timeline: McDonald’s Success Journey 🔹 1940: The Original McDonald's Brothers Richard and Maurice McDonald opened a drive-in restaurant in San Bernardino, California. They simplified the menu and introduced the “Speedee Service System” , which became the basis of fast food: quick, consistent, and affordable. 🍟 Focus: Efficiency and specialization , similar to an assembly line. 🔹 1954–1955: Ray Kroc Joins & Scales the Vision Ray Kroc , a milkshake machine salesman, discovered the original McDonald’s. He saw its potential and proposed franchising the model nationwide. In 1955 , he opened the first McDonald’s Corporation restaurant in Des Plaines, Illinois, and began expanding...